Monday, January 28, 2013
The problem with operations into / out of remote areas always is: where and in what form do you actually advertise? The people within Somalia do not have the best internet connection in the world, so you would be looking at something very simple and fast loading. Yet, your customers outside Somalia do expect a good quality ad, so by broadcasting a clip on Somali TV, you always need to find an acceptable compromise. We went for an animated commercial and it worked quite well. Obviously, the final version was indeed a higer resolution one.